On the closing day of the Detroit Auto Show 2023, attendees flocked to the event despite the nearby football game featuring the Lions and some United Auto Workers members urging people to boycott. The highlight of the day was the long queues at the Powering Michigan EV Experience, a football field-like electric vehicle track where renowned automakers like BMW, Cadillac, Chevrolet, Ford, GMC, Tesla, and Volkswagen showcased their electric vehicles.
Detroit Auto Show 2023
John Frank and his son Alex Frank, seasoned car show the Detroit Auto Show 2023 visitors, noticed that the event was smaller than in previous years but still enjoyable. However, they reminisced about past extravagances and missed the presence of certain automakers like Mazda and Acura.
The article did not provide final attendance figures, but the event’s executive director, Rod Alberts, expressed satisfaction with the positive response from both the industry and attendees.
Outside the venue, Ford and Tesla offered street course ride-and-drives, and indoor rides provided visitors with a variety of experiences, including a kids’ test track with toy Jeeps.
Stellantis had a significant display dominated by Jeep and Ram activations, showcasing Ram’s towing capabilities and offering a bird’s-eye view of the show floor with Wrangler’s hill-scaling act.
Visitors like Krishna Murty enjoyed the Ram 1500 exhibit and appreciated the unique experiences the show offered, including the GMC Hummer, Lincoln Navigator, and Ram 1500.
Several Detroit-made vehicles made appearances, such as the 2023 Ford Mustang Mach-E SUV, the latest Jeep Wrangler, and the first Sierra Denali EV from Factory Zero.
Ford’s display featured Bronco Mountain rides, the redesigned F-150, the limited-production Lightning Platinum EV truck, and the Ranger Raptor pickup. Visitors also got a glimpse of the 800-horsepower Mustang GTD supercar and the entire Mustang family.
In addition to Detroit’s Big Three, the show featured vehicles from various brands, including Honda, Hyundai, Kia, Lexus, and Volkswagen. Toyota had a prominent display with a range of vehicles, including the bZ4X EV, the hybrid Prius, and new Tacoma pickup, and the GR Corolla.
The article mentioned that some vehicles, like the gray Lucid Grand Touring, were off-limits for touch and exploration, disappointing attendees like Richmond Flint.
The show also introduced an “Exotic and Luxury Showcase” that included a futuristic flying car from Alef Aeronautics and featured over 35 brands and interactive activities like a Jeep test track for kids and a mountain climbing wall.
Overall, the Detroit auto show’s final day was marked by electric vehicle excitement, diverse displays, and attendee feedback on the show’s evolution.